Model O Gaming Mouse

This conceptual packaging redesign focused on improving the sustainability of a packaged product, as well as the integration of an Augmented Reality (AR) feature.

New Materials

Printed Physical Mock-up

AR Prototype

Aesthetic Eco Solutions

This packaging redesign is based on the popular ‘Model O’ wireless mouse from Glorious; a lifestyle gaming hardware company. They pride themselves for their low-cost high-quality gear.

Devising an eco-friendlier solution for a high-quality tech product came with its challenges. Such as; what sustainable solutions are available that don’t compromise on aesthetics, unboxing experience, and price?

The Product

Released in late 2020, the Model O Wireless gaming mouse quickly became one of the most popular light-weight gaming mouse on the market. Since then, the Model O has had a few more iterations including the Model O 2 and Model O 2 PRO.

Built & Embellished

Utilising access to printing machinery at work, the new design was printed, foiled, and laminated just like the original.

The final product was constructed using materials from the original box and covered with the new embellished print.

Augmented Reality

This redesign required the implementation of an augmented reality feature. Using a Unity plugin called Vuforia View, a custom app was created to allow people to view the product live, in 3D, and natively from their device.